Rama KabritCreative Strategist

Developing high-converting creative strategies—from viral content concepts and ad creative frameworks to brand visual direction—backed by consumer data to drive measurable growth for your clients.

Case Study 01

Tobrando

Scope: Creative Strategy · Visual Direction · Funnel Architecture

The Challenge

The client was using generic stock video ads that generated low-intent traffic and high drop-off rates. The content lacked qualification — failing to attract serious prospective founders ready to build their brands.

The Creative Strategy

  • Proof-Driven MessagingShifted content from generic stock visuals to case-study narratives highlighting real store metrics and industry frameworks.
  • High-Intent Hook FrameworkScripted hooks targeting serious founders: "How [Brand X] Generated [Revenue] in [Niche] Using a 3-Pillar Scaling Blueprint."
  • Interactive Lead Magnet FunnelDesigned a comment-triggered DM automation loop delivering exclusive resources directly to prospects, driving qualified traffic to the landing page.
  • Visual Direction & UX AlignmentOverhauled the landing page with a high-trust, Arabic-first visual hierarchy optimized for fast appointment booking.

Deliverables

Performance Ad Scripts & Hook Angles

Case-study-driven ad concepts engineered to stop the scroll and qualify serious founders — proof-driven messaging built on real store metrics and industry frameworks.

Ad hook: the $100M fragrance case study — emotion-led marketing angle

Ad hook: riding the Coquette trend — visual identity as the conversion driver

Lead magnet creative: comment-to-DM loop driving qualified prospects

Brand Visual Direction & UI/UX Landing Page

A high-trust, Arabic-first landing experience — visual hierarchy rebuilt around fast appointment booking, social proof, and one clear conversion path.

Hero: bold promise-led headline with a single booking CTA

Process section: a frictionless 4-step narrative that builds buying confidence

Pricing: anchor pricing with guarantee strip engineered for one decision

Automated Lead Magnet & DM Lifecycle Copy

Comment-triggered DM automation delivering exclusive resources directly to prospects — turning engagement into a steady stream of qualified discovery calls.

tobrando

Automated DM · replies instantly

Live

تووول

أهلاً 👋 وصلك التعليق — هي أداة البحث عن المنتجات مجاناً، خاصة لأصحاب المتاجر الجديدة.

بتلاقي فيها: بيانات مبيعات حقيقية للمنتجات، تحليل المنافسين، ومصادر توريد مدعومة بالذكاء الاصطناعي — كلها بمكان واحد.

افتح الرابط وابدأ بأول عملية بحث خلال دقيقتين 👇

وصلني، شكراً! بجرب هلأ 🔥

Message…

The DM: an instant, comment-triggered reply that hands the prospect a free product-research toolkit — no forms, no friction.

The toolkit: a live product-research dashboard for discovering winning Amazon products, analyzing competitors, and validating demand.

Case Study 02

Zainexa K-Beauty

Category: D2C Beauty & E-Commerce

Scope: Performance Creative Strategy · Interactive Quiz Funnel · Consumer Psychology & Visual Direction

The Challenge

The Korean skincare market is saturated with complex routines, causing decision fatigue among consumers. Traditional hard-selling campaigns failed to build trust, resulting in high customer acquisition costs, ad fatigue, and low conversion rates on multi-step skincare routines.

The Creative Strategy

  • From Product Selling to Consultative GuidanceRepositioned the store as a digital skincare guide focused on diagnosing concerns (acne, hyperpigmentation, texture) instead of pushing products.
  • Interactive Commerce & Personalization FunnelEngineered a custom skincare quiz that reduces decision fatigue, gathers first-party data, and personalizes recommendations by exact skin profile.
  • CAC Reduction & LTV OptimizationReplacing hard-sell ads with a diagnostic funnel lowered acquisition cost while lifting average order value and lifetime value through tailored routine sets.
  • Educational Content AngleProblem-solving content linking specific skin issues to Korean ingredients, building a high-trust bridge from social discovery to checkout.
  • Aesthetic Visual DirectionA soft, premium, pink-toned studio aesthetic with clinical-yet-approachable messaging that mirrors the "glass skin" Korean look.

Deliverables

Interactive Quiz Funnel Logic & Copywriting

A diagnostic quiz that replaces hard-selling with guidance — two quick questions capture first-party skin data and route each shopper to a routine built for her exact profile.

Funnel entry: a consultative hook — diagnosis first, products second

Quiz step: two low-friction questions with a visible progress bar

Arabic diagnostic guide: the 60-minute skin test and an acne-type reference built for GCC buyers

Educational Content Frameworks & Social Templates

Problem-solving content that links a specific skin concern to a Korean ingredient — an educational bridge that carries social discovery straight into checkout.

Problem-solution angle: visible texture-to-glass-skin transformation

Ingredient education: a full Anua guide framed as advice, not an ad

E-Commerce Visual Direction & Tailored Routine Page UI/UX

A soft, pink-toned premium aesthetic — clinical yet approachable — closing the funnel with a personalized routine page that turns diagnosis into a basket.

Results page: personalized recommendations with one clear Shop Now action per product

Core Capabilities

What I bring to your team

01

Performance Strategy

  • Consumer Psychology
  • Hook Frameworks & Angles
  • Direct Response Copywriting
02

Funnel Architecture

  • Interactive Commerce
  • Landing Page CRO
  • Automated Lead Magnets
03

Visual Direction

  • Brand Aesthetic Systems
  • UGC Strategy & Briefing
  • Campaign Creative Concepts
04

Creative Ecosystem

  • Shopify & Lovable Systems
  • DM Automation Integration
  • Figma & Visual Layouts

Content-to-Conversion

Viral reach, engineered

Organic content systems that feed the funnel — millions of views converted into store traffic and sales.

Rama Kabrit — portrait

About Rama Kabrit

Behind every framework, ad script, and visual strategy is a deep curiosity about human behavior. I bridge the gap between creative storytelling and data-driven performance—turning casual viewers into loyal customers.

When I’m not building high-converting funnels, I’m usually researching consumer psychology or refining brand aesthetics over a cold brew.

Chat with me — say "Join my team"

Tap the button and the chat opens with the message ready to send.