US / UAE · GCC Expansion
E-Commerce Specialist & Store Builder
I build high-quality online stores that make money — clean, fast, conversion-first builds, powered by an AI-driven workflow for product research, creatives, copy, and lifecycle automation. Co-founder of Tobrando (US / UAE), available full-time.
Stores & Funnels
Every store below was architected around the metrics executives care about — conversion rate, average order value, and operational speed.
Smart electronics store for the GCC market
Designed and launched a fully localized Arabic e-commerce experience for smart electronics — RTL navigation, trust-first product pages, and a checkout path engineered for regional buying behavior. Every layout decision was tied to conversion rate and average order value, not aesthetics alone.
Store Architecture & CRO
Premium smart pet-care brand
Built a premium direct-to-consumer brand storefront from positioning to launch — calm, high-trust visual language paired with a funnel structure that moves cold traffic from hero to checkout. The goal: justify a premium price point through brand authority and a frictionless buying flow.
Brand Build & Storefront
Automated brand acquisition platform
Co-founded Tobrando and helped establish it as a brand-acquisition and growth platform operating across the US and UAE, launching client stores in 72 hours. Contributed to the store build system, the Arabic-first funnel, and the automated back-end ecosystem (GoHighLevel automations, Klaviyo lifecycle flows, webhook-driven pipelines) that made delivery repeatable at scale.
Co-Founder — helped establish & scale
Content-to-Conversion
Organic content systems that feed the funnel — millions of views converted into store traffic and sales.
Systems & Tech Stack
Stores engineered around revenue, not decoration.
Automated back-end sales ecosystems that scale without headcount.
Finding winning products and reading competitors' ad spend before the market does.
Studio-quality product visuals without a studio.
High-converting creatives and UGC-style video at production speed.
Product pages, ad copy, and VSL scripts written to convert.
Predictive lifecycle marketing and 24/7 automated customer support.
Keeping distributed teams and deadlines on track.
Working async-first across time zones.
Clear documentation and recorded walkthroughs instead of extra meetings.
Funnel mapping, brainstorming, and shared design files.
Content systems that convert attention into revenue.
A Business Administration student from Syria with a passion for creativity and building long-lasting aesthetics. I focus on merging strategy with visual detail to deliver consistent, real-world results for e-commerce brands.
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